Ford
Ford
Ford
Tablet
2017
Tablet
2017
Tablet
2017
Role
Product designer
Role
Product designer
Role
Product designer
Onboarding
Onboarding
Onboarding
Goals
Chariot, a subsidiary of Ford Motor Company, was looking to improve service times and accuracy for their commuter shuttle app by focusing on solving pain points in the driver experience.
Onboarding
Goals
Chariot, a subsidiary of Ford Motor Company, was looking to improve service times and accuracy for their commuter shuttle app by focusing on solving pain points in the driver experience.
Onboarding
Goals
Chariot, a subsidiary of Ford Motor Company, was looking to improve service times and accuracy for their commuter shuttle app by focusing on solving pain points in the driver experience.
Onboarding
Process
Through field research and mock service usability testing, we were able to identify key points in the driver experience where we could prevent driver mistakes that were causing delay to service, disruptions to operations, and overall make the driver experience better.
Night Mode
Process
Through field research and mock service usability testing, we were able to identify key points in the driver experience where we could prevent driver mistakes that were causing delay to service, disruptions to operations, and overall make the driver experience better.
Night Mode
Process
Through field research and mock service usability testing, we were able to identify key points in the driver experience where we could prevent driver mistakes that were causing delay to service, disruptions to operations, and overall make the driver experience better.
Night Mode
Results
After launching, early results improved on-time service reliability by 12% and increased driver and customer satisfaction
Van Wraps
Results
After launching, early results improved on-time service reliability by 12% and increased driver and customer satisfaction
Van Wraps
Results
After launching, early results improved on-time service reliability by 12% and increased driver and customer satisfaction
Van Wraps