Allbirds

Allbirds

Allbirds

iOS App

2019

iOS App

2019

iOS App

2019

Role

Lead Product Designer

Role

Lead Product Designer

Role

Lead Product Designer

Virtual Try-on

Virtual Try-on

Virtual Try-on

Goals

Allbirds was looking to increase LTV and AOV of their loyal customer base and to design a richer, more personalized experience that would allow them to deepen their relationship with the customer.

Onboarding

Goals

Allbirds was looking to increase LTV and AOV of their loyal customer base and to design a richer, more personalized experience that would allow them to deepen their relationship with the customer.

Onboarding

Goals

Allbirds was looking to increase LTV and AOV of their loyal customer base and to design a richer, more personalized experience that would allow them to deepen their relationship with the customer.

Onboarding

Process

Through quantitative and qualitative research we uncovered the primary customer needs that proved the value of building an app; early access and exclusives, personalization, and convenient shopping tools that were previously unavailable on web. A 3-month iterative design process followed.

Exclusives

Process

Through quantitative and qualitative research we uncovered the primary customer needs that proved the value of building an app; early access and exclusives, personalization, and convenient shopping tools that were previously unavailable on web. A 3-month iterative design process followed.

Exclusives

Process

Through quantitative and qualitative research we uncovered the primary customer needs that proved the value of building an app; early access and exclusives, personalization, and convenient shopping tools that were previously unavailable on web. A 3-month iterative design process followed.

Exclusives

Results

6 months after launching, relative to previous metrics for web, AOV increased 140%+, LTV increased 2X, and with 80k MAU, we had an average review rating of 4.9 stars (2.5k reviews) on the App Store.

Navigation

Results

6 months after launching, relative to previous metrics for web, AOV increased 140%+, LTV increased 2X, and with 80k MAU, we had an average review rating of 4.9 stars (2.5k reviews) on the App Store.

Navigation

Results

6 months after launching, relative to previous metrics for web, AOV increased 140%+, LTV increased 2X, and with 80k MAU, we had an average review rating of 4.9 stars (2.5k reviews) on the App Store.

Navigation