Allbirds
Allbirds
Allbirds
iOS App
2019
iOS App
2019
iOS App
2019
Role
Lead Product Designer
Role
Lead Product Designer
Role
Lead Product Designer
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Virtual Try-on
Virtual Try-on
Virtual Try-on
Goals
Allbirds was looking to increase LTV and AOV of their loyal customer base and to design a richer, more personalized experience that would allow them to deepen their relationship with the customer.
Onboarding
Goals
Allbirds was looking to increase LTV and AOV of their loyal customer base and to design a richer, more personalized experience that would allow them to deepen their relationship with the customer.
Onboarding
Goals
Allbirds was looking to increase LTV and AOV of their loyal customer base and to design a richer, more personalized experience that would allow them to deepen their relationship with the customer.
Onboarding
Process
Through quantitative and qualitative research we uncovered the primary customer needs that proved the value of building an app; early access and exclusives, personalization, and convenient shopping tools that were previously unavailable on web. A 3-month iterative design process followed.
Exclusives
Process
Through quantitative and qualitative research we uncovered the primary customer needs that proved the value of building an app; early access and exclusives, personalization, and convenient shopping tools that were previously unavailable on web. A 3-month iterative design process followed.
Exclusives
Process
Through quantitative and qualitative research we uncovered the primary customer needs that proved the value of building an app; early access and exclusives, personalization, and convenient shopping tools that were previously unavailable on web. A 3-month iterative design process followed.
Exclusives
Results
6 months after launching, relative to previous metrics for web, AOV increased 140%+, LTV increased 2X, and with 80k MAU, we had an average review rating of 4.9 stars (2.5k reviews) on the App Store.
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Results
6 months after launching, relative to previous metrics for web, AOV increased 140%+, LTV increased 2X, and with 80k MAU, we had an average review rating of 4.9 stars (2.5k reviews) on the App Store.
Navigation
Results
6 months after launching, relative to previous metrics for web, AOV increased 140%+, LTV increased 2X, and with 80k MAU, we had an average review rating of 4.9 stars (2.5k reviews) on the App Store.
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